It looks like a life of free holidays, clothes and beauty products, but is being a social media influencer worth it? Using just their phones – and their faces – mums, retirees and young people have turned their lives into advertising platforms using social media, seizing a huge chunk of the advertising market. It’s part of a boom of people selling themselves – and products – making an increasing amount of money. Subscribe: http://ab.co/1svxLVE Read more here: https://www.abc.net.au/news/2023-05-28/influencer-advertising-grows-to-billion-dollar-industry/102390490

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Meet Rachel David. She’s a popular YouTube personality, entrepreneur, and the CEO of Hashtag Communications, a marketing agency that connects brands with influencers online. She’s on the cutting edge of the new world of influencer marketing and she’s helping brands connect better to their customers than ever before. YouTube personality, entrepreneur, and CEO of Hashtag Communications, a marketing agency that connects brands with influencers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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