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WHEREVER PEOPLE ARE PAYING THE MOST ATTENTION, MARKETERS WILL BE THERE TO RUIN IT. WHETHER IT WAS EMAIL ONCE UPON A TIME OR SOCIAL MEDIA TODAY, THERE IS OPPORTUNITY TO TAKE ADVANTAGE OF THE NEW SPACES THAT CREATE ATTENTION.
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MARKETERS RUIN EVERYTHING: Whether it’s radio, television, Facebook, Groupon, Living Social, Snapchat, or even email, once enough attention is being given to a particular platform, marketers come along and ruin the sh*t out of it. It’s just the way it goes, and that’s okay.
See, the thing is, if you want to get people’s attention you need to follow their eyes and ears. What are people interested in today and why? Once marketers can figure out those reasons, it’s their turn to come in and interrupt the experience. They need to find out where the attention is and swoop in. If you don’t get in or don’t play properly (read: natively) within that platform, then you’re going to lose. Period.
The truth is, this has been happening forever. So the question here is, can you move first? How savvy is your radar and how quick can you beat the competition to the market? Move first and extract the most value from the marketplace’s attention, until the rest of the marketers come in and ruin that location. This isn’t anything new and it’s going to continue until attention remains a thing. It’s just a matter of time because no platform is sacred – and that’s okay.
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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Top 10 Epic Fails in Marketing
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Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business.
List Entries and Rank:
#10. McDonald’s and the 198Olympics
#9. Facebook Beacon
#8. Burger King Creepy Monarch
#7. Snickers Mr. T ad
#6. Skittles “Touch the Rainbow” Campaign
#5. Ayds Diet Candy
#4. Honda ASIMO
#3. ??
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Letra:
Só restou eu sentindo saudade
E não tô curtindo essa vibe
Vai bater a falta minha em você
Só que cê nem sabe
Terminar comigo é fácil
Ficar sem mim é fase
Seu sorriso na sua foto é só marketing
Convence ninguém
Não vem me falar que tá tudo bem
Não tá nada bem
Economiza o sofrimento vai
Já tô te adiantando que saudade dói demais
Se acha que dá conta então vai
Essa é a melhor parte
Você tentando me esquecer e morrendo no quase
Economiza o sofrimento vai
Já tô te adiantando que saudade dói demais
Se acha que dá conta então vai
Essa é a melhor parte
Você tentando me esquecer e morrendo no quase
Terminar comigo é fácil
Ficar sem mim é fase
Seu sorriso na sua foto é só marketing
Convence ninguém
Não vem me falar que tá tudo bem
Não tá nada bem
Economiza o sofrimento vai
Já tô te adiantando que saudade dói demais
Se acha que dá conta então vai
Essa é a melhor parte
Você tentando me esquecer e morrendo no quase
Economiza o sofrimento vai
Já tô te adiantando que saudade dói demais
Se acha que dá conta então vai
Essa é a melhor parte
Você tentando me esquecer e morrendo no quase
Economiza o sofrimento vai
Já tô te adiantando que saudade dói demais
Se acha que dá conta então vai
Essa é a melhor parte
Você tentando me esquecer e morrendo no quase
#IsraelNovaes #Marketing #Jorge
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June 14 (Bloomberg) — Entrepreneur Mark Cuban discusses the U.S. Economy and starting a business with Trish Regan at the Clinton Global Initiative in Chicago on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)
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On Bloomberg Television’s “Street Smart,” hosts Trish Regan and Adam Johnson bring you the most important market news and analysis affecting the S&P 500, Dow Jones Industrial Average, and the Nasdaq for your last trade of today and first trade for tomorrow. Broadcasting daily from Bloomberg TV’s headquarters in New York, this business news show centered around the closing bell on New York exchanges, is targeted to provide the best analysis of the day’s leading market headlines with a mix of original reporting, earnings news and expert sourcing from Wall Street’s sharpest options traders, equity strategists and company analysts.
Trish Regan and Adam Johnson provide actionable insight on the capital markets daily with regular segments such as “Chart Attack,” depicting likely market moves before they happen, and “Insight & Action” which explains original trading ideas that can make you money. In addition, “Street Smart” is filled with breaking news, political analysis, and market-moving interviews with exclusive guests such billionaire investor Carl Icahn, hedge fund titan Bill Ackman, automaker Elon Musk and more.
“Street Smart” broadcasts at 3-5pm ET/12-2pm PT. For a complete compilation of Street Smart videos, visit: http://www.bloomberg.com/video/street-smart/
Watch “Street Smart” on TV, on the Bloomberg smartphone app, on the Bloomberg TV + iPad app or on the web: http://bloomberg.com/tv
Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day.
Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke’s advertising team to experiment and released its fare share of interesting campaigns.
Hi guys! Welcome to my new Friday series! I’m planning on covering a huge variety of topics but today’s video is a career-related one covering the basics of getting a job in marketing, what kind of salary you can expect and what a typical day might look like. I’ve broken down the content into sections and listed them all here for your convenience, in case you want to skip to a particular part:
An overview: 0:32
Agency vs/ In House: 3:55
Job Titles and Salary: 4:51
What an average day could look like: 9:11
Marketing misconceptions: 11:14
Tips on getting a job in marketing: 13:51
Please note that this is all based on my experience, particularly in London. It will likely differ according to what location you live in and what the job market is like.
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Disclaimer: This video is not sponsored. Occasionally companies will gift me items however this will not affect my opinion if and when I do review said item. I will always mark reviewed items if it/they have been gifted. That said, the vast majority of items are bought with my own money. Some of the links used are affiliated. All paid-for content will be clearly stated.
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Lets discuss and review Acorns Investment App, go over all of its features, and whether or not it’s actually a good value – Enjoy! Add me on Instagram: GPStephan
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What is Acorns?
The basic premise is that they’re an app that helps automate your investing. And their most notable feature, in my opinion, would be their “round up” feature – this lets you invest the spare change from what you spend, and you can just “round up” every single purchase to the nearest dollar to invest the difference.
They also give you the option to setup recurring investments on a daily, weekly, or monthly basis… again, the entire purpose of this app is just to help automate regular and consistent investing. They’ll also let you see, real time, what your investments COULD be worth depending on your contributions…so it’s really meant to get you thinking about the long term.
Now in terms of WHAT they invest in, they say “Your investments are then diversified across more than 7,000 stocks and bonds and automatically rebalanced when the market fluctuates.” So basically, they’re investing in broad funds that track the market, very similar to the vanguard index funds I always talk about on the channel.
And when it comes to this, Acorns is what’s called a Robo-Advisor – this has definitely gained some popularity lately with other companies like Wealthfront, Bettermint, and M1 Finance to name a few.
If we go to their pricing tier, we can see that their basic service begins at per month:
With that, you get the Automated investing where they round up the charge and invest the difference
Then, for per month, you get access to all of that, plus Acorns Later – which is their IRA.
And finally…for per month, you’ll get access to their checking account with debit card.
So overall, looking through everything on Acorns and spending way too much time on this…here are my thoughts and what I REALLY think of it:
Acorns simplifies investing and making it incredibly easy, to the point where you don’t need to think about it. The concept of rounding up is clever, it’s gimmicky, and I can see how it works. If Americans aren’t going to think about investment, they can just invest on Autopilot without making any difference whatsoever except for setting up an Acorns account. So from that perspective, I really like it.
HOWEVER…what I consider a negative for Acorns, is that if you just want to straight up invest a small amount of money into an index fund…and what to do it for TOTALLY FREE, you can do that with Fidelity.
If you’re investing with more money, Acorns slowly becomes more and more worth it as the fee becomes a smaller percentage of the total amount you have invested.
BUT…I’ll admit, using Acorns is WAY better than doing nothing. For people who just can’t seem to save and invest any money, or don’t really take an interest to investing…this is BY FAR better than the alternative of just not investing.
Just my opinion, not financial advice.
For business or one-on-one real estate investing/real estate agent consulting inquiries, you can reach me at GrahamStephanBusiness@gmail.com
Video Rating: / 5
Welcome to our VLOG! We’re The Innate Life; creators of all natural and non-toxic beauty products. We’re a small business with BIG dreams and we want to invite you on our journey. We want to show you what it’s really like building a business from the ground-up – the good and the bad.
In this video, we take you through a day in a life of Avalon, our marketing director. Avalon starts her day very early at about 6:15 AM for her long commute to work. Her day is filled with meetings, working on The Innate Life’s branding materials, website, newsletters etc.
We will be releasing a vlog-style video every Saturday on this channel so make sure you SUBSCRIBE to be notified every time we post a VLOG and we’ll see you next time!
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In 2018, four major beer companies came together to fight back against dwindling beer sales – until Anheuser-Busch betrayed them. Cheddar examines why they did it and what it means going forward.
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The current state of the internet and social media is by far the biggest marketing opportunity of this era. Social media marketing is the epitome of underpriced attention, especially when it comes to Facebook and Instagram ads. Please, please execute on this amazing opportunity that is in front of you. So many of you spend far too much time thinking, strategizing, etc. instead of just executing.
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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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Check out these books about Steve Jobs:
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
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Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
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Make 0 In One Hour – Make Money Online (PayPal)
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This is it! The best task for money opportunity you will find this year! I walk you through step by step how to make money using this one site, averaging 0 an hour. If you are looking to work from home are start an online business, this is a great place to start. For more videos on how to create wealth Subscribe and hit the Notification Bell!
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How to Make Money Online Flipping Apps (EASY k/Month)
Hey guys, welcome back to another money making video! In this one I’m showing you How to Make Money Online Flipping Apps (EASY k/Month)
This is a new method for 2019 that absolutely anyone can do! You’re going to be using this one website called Flippa to buy apps for cheap and then sell them for a profit. That’s our goal! In this video, I show you exactly how to do this step-by-step. And I also show you ways that you can monetize apps and make money with apps. If you want to learn how to make money online, then don’t miss this video!
If you want to learn how to make a full time passive income online and start your own online business from home in 2019, check my number 1 recommendation at the top of the description!
Thanks for watching! Don’t forget to like, share and subscribe to stay up to date and learn new ways to make money online!
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