The New Influencer Agreement: Everything You Need to Know
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SAG-AFTRA’s groundbreaking new Influencer Agreement is here! Here’s your chance to learn more.
Join us for a conversation about the world of Influencer marketing, and an in-depth look at the Agreement. Hear about its development, learn who the Agreement is for and when it can be used. Plus, find out why this is an important step forward for the entire SAG-AFTRA community.
Host: SAG-AFTRA President Gabrielle Carteris
Moderator:
Natalia Castellanos, Actor & Micro-Influencer, Commercials Performer Committee Member
Speakers:
Wes “Wuzgood” Armstrong, Creator, Filmmaker and Entrepreneur
Byron Ashley Austen, Talent Manager and President of Settebello
Qianna Smith Bruneteau, Founder & Executive Director of the American Influencer Council
Katherine Buskariol, Head of Business & Legal Affairs, Mayflower Entertainment
Hosted by the SAG-AFTRA President’s Task Force on Education, Outreach & Engagement, join us as we walk you through key details and show you how easy it is to get started!
Please submit questions or comments to sagaftra.org/PTEOEquestions. Unless otherwise requested, your name may be read aloud during the program if your question is selected. Due to time limitations, not all questions will be addressed during or after the program.
This PTEOE livestream will have an ASL interpreter and is live captioned.
This program will be recorded and may be later shared in whole or in part on SAG-AFTRA’s website, podcast and social media channels.
This workshop is not intended to imply an endorsement of any individual or company by SAG-AFTRA. The information provided through the workshop is given for informational purposes and may not be a suitable substitute for the advice of other industry professionals. You should always use good judgment in these matters and should not act or refrain from acting based solely on information provided through the workshop.
Official Social Media Influencer Contract: https://bit.ly/3FuVFOt
This video will discuss the laws surrounding social media influencers, including when a financial relationship should be disclosed.
Watch the video to learn about payment arrangements and whether an influencer must be exclusive to a company.
Free Version: https://eforms.com/employment/influencer/
DISCLAIMER:
This video is strictly for educational purposes and is in no way intended to provide legal advice. We do not make any warranties about the completeness, reliability, and accuracy of this information. Any action you take upon the information on this video is strictly at your own risk, and we will not be liable for any losses and damages in connection with the use of our videos.
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0:00 Intro:
1:09 What Laws Impact Social Media Influencer Agreements:
1:35 FTC Regulations:
1:51 Must Disclose:
2:08 Endorsements:
2:25 What Else Should An Influencer Agreement Contain:
2:40 Three Most Common Payment Arrangements:
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