Influencer marketing is a multi-billion-dollar industry, but isn't without pitfalls | ABC News
Business Tags: industry, Influencer, isn't, Marketing, multibilliondollar, News, pitfalls, WithoutNo Comments »
It looks like a life of free holidays, clothes and beauty products, but is being a social media influencer worth it? Using just their phones – and their faces – mums, retirees and young people have turned their lives into advertising platforms using social media, seizing a huge chunk of the advertising market. It’s part of a boom of people selling themselves – and products – making an increasing amount of money. Subscribe: http://ab.co/1svxLVE Read more here: https://www.abc.net.au/news/2023-05-28/influencer-advertising-grows-to-billion-dollar-industry/102390490
ABC News provides around the clock coverage of news events as they break in Australia and abroad, including the latest coronavirus pandemic updates. It’s news when you want it, from Australia’s most trusted news organisation.
For more from ABC News, click here: https://ab.co/2kxYCZY
Watch more ABC News content ad-free on ABC iview: https://ab.co/2OB7Mk1
Go deeper on our ABC News In-depth channel: https://ab.co/2lNeBn2
Like ABC News on Facebook: http://facebook.com/abcnews.au
Follow ABC News on Instagram: http://instagram.com/abcnews_au
Follow ABC News on Twitter: http://twitter.com/abcnews
Note: In most cases, our captions are auto-generated.
#ABCNews #ABCNewsAustralia
Video Rating: / 5
Meet Rachel David. She’s a popular YouTube personality, entrepreneur, and the CEO of Hashtag Communications, a marketing agency that connects brands with influencers online. She’s on the cutting edge of the new world of influencer marketing and she’s helping brands connect better to their customers than ever before. YouTube personality, entrepreneur, and CEO of Hashtag Communications, a marketing agency that connects brands with influencers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx